top of page


The Operator as Governance Layer: A 2026 Reclassification
The 2026 fiscal and regulatory shock forces a reclassification of the gambling operator. Tax compresses margin, liability concentrates accountability, and mature tooling collapses the case for in-house rebuilding. The operator stops being a vertically integrated software house and becomes a regulated system integrator — owning the brain, renting the muscle, and governing the accountability perimeter. For boards, the question becomes a capital allocation problem: which layers


Technology Versus Reality: What AI Actually Changes Inside a Sportsbook
Gareth Crook, SVP of Sports at Pragmatic Play Sports, on the practical use of AI in personalisation, in-play trading, and risk, beyond the industry rhetoric. AI has become an unavoidable topic in sports betting, but its practical impact remains uneven. Much of the industry conversation still sits at the level of aspiration, while day-to-day sportsbook operations continue to be shaped by latency, risk exposure, legacy workflows, and regulatory constraints. The gap between what


Designing for Constraint: Paulo Gonçalves on the Future of Product, AI, and Responsible UX
As the global iGaming market matures, the distance between innovation and iteration has never been thinner. Operators and studios ship faster, collect more data, and speak endlessly of “AI transformation,” yet many of the products that reach players feel strangely interchangeable. Paulo Gonçalves, Chief Product Officer at Logifuture, argues that the next wave of progress will come not from scale but from constraint — from learning to design inside the tightening bands of regu
bottom of page

