Allan Stone, CEO of Intelitics, argues that FTD-led acquisition has persisted less because it works and more because replacing it is operationally expensive. The diagnosis is not particularly contested; what most operators lack is the first-party data pipeline, the attribution-to-CRM continuity, and the BI latency to act on it. Google, Meta and the major affiliate channels, which between them account for the bulk of most operators' marketing mix, are moving toward value-based

Connected television advertising has moved past the novelty phase inside most gambling marketing teams, but not by much. Attribution remains structurally difficult in a non-clickable environment, most operators are still launching campaigns with a single creative asset and expecting performance-channel results, and many teams are applying digital measurement frameworks to a channel that doesn't behave like a digital one. Jason Sukhraj is CEO of Plexus Media and runs CTV ca

As US regulatory posture softens toward event contracts, Novig moves to separate its consumer brand from a federally supervised exchange model. In a significant strategic pivot toward federal oversight, Novig formally submitted an application to the Commodity Futures Trading Commission (CFTC) in January 2026 to operate a regulated exchange. The application was filed under a distinct legal entity, Ludlow Exchange LLC , with Novig listed as the parent holding company. This co