Connected television advertising has moved past the novelty phase inside most gambling marketing teams, but not by much. Attribution remains structurally difficult in a non-clickable environment, most operators are still launching campaigns with a single creative asset and expecting performance-channel results, and many teams are applying digital measurement frameworks to a channel that doesn't behave like a digital one. Jason Sukhraj is CEO of Plexus Media and runs CTV ca

As US regulatory posture softens toward event contracts, Novig moves to separate its consumer brand from a federally supervised exchange model. In a significant strategic pivot toward federal oversight, Novig formally submitted an application to the Commodity Futures Trading Commission (CFTC) in January 2026 to operate a regulated exchange.  The application was filed under a distinct legal entity, Ludlow Exchange LLC  , with Novig listed as the parent holding company. This co

As acquisition costs rise, platform media prices inflate, and regulators scrutinise promotional efficiency, this interview examines how attribution analytics is shifting from a marketing metric into a financial and compliance control mechanism. Under rising media inflation, tightening promotional rules, and sustained margin compression, operators are finding that marketing measurement directly influences budgeting discipline, affiliate payouts, and risk exposure rather than c