Connected television advertising has moved past the novelty phase inside most gambling marketing teams, but not by much. Attribution remains structurally difficult in a non-clickable environment, most operators are still launching campaigns with a single creative asset and expecting performance-channel results, and many teams are applying digital measurement frameworks to a channel that doesn't behave like a digital one. Jason Sukhraj is CEO of Plexus Media and runs CTV ca

As acquisition costs rise, platform media prices inflate, and regulators scrutinise promotional efficiency, this interview examines how attribution analytics is shifting from a marketing metric into a financial and compliance control mechanism. Under rising media inflation, tightening promotional rules, and sustained margin compression, operators are finding that marketing measurement directly influences budgeting discipline, affiliate payouts, and risk exposure rather than c

Fortuna Entertainment Group (FEG) Chief Technology Officer Vladimir Klein will leave at the end of September 2025 after 4½ years in the...