As acquisition costs rise, platform media prices inflate, and regulators scrutinise promotional efficiency, this interview examines how attribution analytics is shifting from a marketing metric into a financial and compliance control mechanism. Under rising media inflation, tightening promotional rules, and sustained margin compression, operators are finding that marketing measurement directly influences budgeting discipline, affiliate payouts, and risk exposure rather than c

Fortuna Entertainment Group (FEG) Chief Technology Officer Vladimir Klein will leave at the end of September 2025 after 4½ years in the...

Germany’s highest administrative court has dealt a decisive blow to one of its gambling regulator’s enforcement tactics. In a March...