Operator platform consolidation is creating procurement lockout ahead of GRAI licensing. Suppliers without modular compliance frameworks risk 12-18 month market access delay. Below 12-15% European revenue threshold, exit becomes the rational choice. What's actually happening in Ireland Ireland represents an implementation shock market, not a tax shock market. While operators face a modest 2% turnover tax compared to the UK's punitive 40% GGR levy, the compliance infrastructur

Vendors are being disqualified not for product gaps, but for regulatory exposure that threatens operator licence portfolios. The shift is silent, structural, and accelerating. For twenty years, the gambling industry's strategic question was "Where should we go next?" For the first time, the industry's strategic question is now "Where can we stay?" That shift has arrived suddenly, forcefully, and irreversibly — and it fundamentally alters what operators demand from suppliers.

As acquisition costs rise, platform media prices inflate, and regulators scrutinise promotional efficiency, this interview examines how attribution analytics is shifting from a marketing metric into a financial and compliance control mechanism. Under rising media inflation, tightening promotional rules, and sustained margin compression, operators are finding that marketing measurement directly influences budgeting discipline, affiliate payouts, and risk exposure rather than c