Gaming Eminence interview with AvatarUX CPO Deane Hendricks, exploring how the studio will evolve its signature PopWins identity, navigate global expansion, and balance creativity with governance in its next phase of growth. AvatarUX enters a pivotal moment in its creative lifecycle. The studio has carved out rare territory in the crowded slot-development landscape. It owns a mechanic players immediately recognise. It has a visual identity that streamers surface without promp

As maths converge and IP costs climb, the durable edge in slots won’t be one more mechanic or a louder lobby. It will be the quiet competence of service design: telemetry-literate live-ops, truthful disclosures, and personalisation that’s visible to regulators and legible to players. Picture the next road-map review. Content costs are up; licenced IP is inflating; feature sets are heavier than last year and somehow harder to explain. The team can still ship faster, but the qu

The Bet Builder has rapidly shifted from a niche feature to a core battleground in the sportsbook experience, with operators racing to...