The BetCity founders' "proven playbook" is structurally incompatible with Finland's marketing framework, and the litigation timeline that could complicate their regulatory fitness assessment overlaps directly with the licensing window they need to clear. Kambi Group announced on February 12, 2026  a long-term Turnkey Sportsbook partnership with SuomiVeto, a Finnish SPV registered five weeks earlier by the founders of BetCity.nl. Kambi CEO Werner Becher stated he looks forward

Brazil is the first newly regulated market where MGM is testing whether platform control, not brand scale, determines sportsbook performance. LeoVegas’ Tiger deployment turns that question into an operating experiment. The launch of LeoVegas Group’s proprietary sportsbook platform, Tiger , on BetMGM Brazil  will be framed as a Brazil rollout or a product upgrade. That framing misses the structural shift. This is Tiger’s second live deployment, following its initial rollout in

Gareth Crook, SVP of Sports at Pragmatic Play Sports, on the practical use of AI in personalisation, in-play trading, and risk, beyond the industry rhetoric. AI has become an unavoidable topic in sports betting, but its practical impact remains uneven. Much of the industry conversation still sits at the level of aspiration, while day-to-day sportsbook operations continue to be shaped by latency, risk exposure, legacy workflows, and regulatory constraints. The gap between what