Brazil is the first newly regulated market where MGM is testing whether platform control, not brand scale, determines sportsbook performance. LeoVegas’ Tiger deployment turns that question into an operating experiment. The launch of LeoVegas Group’s proprietary sportsbook platform, Tiger , on BetMGM Brazil  will be framed as a Brazil rollout or a product upgrade. That framing misses the structural shift. This is Tiger’s second live deployment, following its initial rollout in

Gareth Crook, SVP of Sports at Pragmatic Play Sports, on the practical use of AI in personalisation, in-play trading, and risk, beyond the industry rhetoric. AI has become an unavoidable topic in sports betting, but its practical impact remains uneven. Much of the industry conversation still sits at the level of aspiration, while day-to-day sportsbook operations continue to be shaped by latency, risk exposure, legacy workflows, and regulatory constraints. The gap between what

CFTC-regulated prediction venues now compete directly with state-licensed sportsbooks, offering national reach, exchange-style pricing and a lighter federal compliance regime. This feature maps the legal split (federal pre-emption vs state police powers), details operator strategies (fight, partner, or own the rails), unpacks the infrastructure (clearing, custody, oracles), and converts regulatory milestones into an actionable trigger matrix. It sets a minimum controls parity