Gareth Crook, SVP of Sports at Pragmatic Play Sports, on the practical use of AI in personalisation, in-play trading, and risk, beyond the industry rhetoric. AI has become an unavoidable topic in sports betting, but its practical impact remains uneven. Much of the industry conversation still sits at the level of aspiration, while day-to-day sportsbook operations continue to be shaped by latency, risk exposure, legacy workflows, and regulatory constraints. The gap between what

As the global iGaming market matures, the distance between innovation and iteration has never been thinner. Operators and studios ship faster, collect more data, and speak endlessly of “AI transformation,” yet many of the products that reach players feel strangely interchangeable. Paulo Gonçalves, Chief Product Officer at Logifuture, argues that the next wave of progress will come not from scale but from constraint — from learning to design inside the tightening bands of regu

When odds and promos converge, the last moat is comprehension. The operators who compress time‑to‑confidence, not time‑to‑click, will own intent, trust, and margin. If odds and promos are commodities, what exactly are you competing on? Here’s the uncomfortable answer: time to confidence. Not time to click. Not time to bet. The operators that turn a visitor’s half‑formed intent into “I know what I’m doing and why” will own the only durable spread left in a market where prices