DraftKings sits at the centre of a U.S. digital gaming duopoly that — alongside FanDuel — now controls 75-80% of the country's sports betting market. The company's competitive identity is built on a five-year migration away from outsourced technology toward a vertically integrated proprietary stack covering pricing, trading, account management and, most recently, prediction-market exchange infrastructure. For Bally's, Boyd, Caesars, Penn Entertainment, BetMGM and the rest of

Entain plc has emerged from a turbulent transformation cycle as one of the most diversified, regulated, and vertically integrated betting and gaming operators globally. The Group enters 2026 with FY25 underlying EBITDA of £1,160m (up 8% constant currency), a profitable BetMGM joint venture distributing cash back to its parents for the first time, and renewed leadership stability under permanent CEO Stella David and Chair Pierre Bouchut. For competitors, Entain represents a cr