Gareth Crook, SVP of Sports at Pragmatic Play Sports, on the practical use of AI in personalisation, in-play trading, and risk, beyond the industry rhetoric. AI has become an unavoidable topic in sports betting, but its practical impact remains uneven. Much of the industry conversation still sits at the level of aspiration, while day-to-day sportsbook operations continue to be shaped by latency, risk exposure, legacy workflows, and regulatory constraints. The gap between what

The era of “let’s try an LLM” is over. In 2025, model choice shapes RG outcomes, AML throughput, margins—and the conversation you’ll have...

In this edition of Gaming Eminence’s CTO in Focus, we speak with Ghislain Gaucher, CTO, CIO, and DPO at Celesta—a rare trifecta that...