Joshua Gibbs, Co-Founder and CEO of PlayAIO, examines how disconnected KPIs, poor retention and fragmented reporting can distort commercial decisions, and why AI cannot compensate for a lack of business-specific context. Rising customer acquisition figures can conceal a more costly problem: players who leave before operators recover the expense of attracting them. A marketing campaign may appear to be underperforming when the real issue is a failed deposit journey. Both illus

Adam Lewis, CEO of AxiumAI, examines the technical, commercial and regulatory challenges of real-time sportsbook personalisation, from unreliable live data and automated content validation to proving incremental revenue and retaining human oversight. Automating sportsbook engagement is one thing. Proving that AI generates incremental revenue while keeping customer communications accurate, compliant and consistent with safer gambling obligations is another. Delayed data feeds,

The first betting-data integration inside a general-purpose AI assistant is live. It was built by an affiliate group, not an operator, and the licensed side of the industry has yet to address it anywhere on the public record. In June 2026, OpticOdds began powering sports betting queries inside Perplexity, fully live for paying subscribers by mid-July. Users can ask which player props have moved most in the past hour, where a spread has shifted, or which sportsbooks still offe