As operators scale across brands and markets, the competitive question is moving from how many suppliers an aggregator connects to how fast an operator can configure and activate what it already holds. For the largest casino operators, the founding promise of aggregation has largely been kept. One integration, access to a deep library of studios, far less technical friction between operator and supplier. By its own account, Hub88 partners with hundreds of providers, from tier

Gareth Crook, SVP of Sports at Pragmatic Play Sports, on the practical use of AI in personalisation, in-play trading, and risk, beyond the industry rhetoric. AI has become an unavoidable topic in sports betting, but its practical impact remains uneven. Much of the industry conversation still sits at the level of aspiration, while day-to-day sportsbook operations continue to be shaped by latency, risk exposure, legacy workflows, and regulatory constraints. The gap between what

The era of “let’s try an LLM” is over. In 2025, model choice shapes RG outcomes, AML throughput, margins—and the conversation you’ll have...