The economics underpinning the comparison sector are tightening from two directions at once. The UK's 40% Remote Gaming Duty has sharply reduced operator tolerance for low-intent traffic, shifting the metrics operators now grade affiliates on from FTD volume to ARPU and 90-day retention. At the same time, the casino search results that affiliates have relied on for two decades are increasingly cluttered with rented domains and unlicensed brands. Whether the sector adapts to t