A social‑first sportsbook with 2.5 million users crosses hemispheres, banking on viral copy‑betting and a lean Leeds hub to out‑manoeuvre Britain’s tightening rules. On the first sunny Saturday of the flat‑racing season — 1 June 2025  — the purple‑and‑green logo of Australian social‑betting app Dabble  landed in UK app stores. The go‑live followed the granting of a Remote General Betting licence (account 65677) by the Gambling Commission on 3 April  and formal registration of