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LeoVegas deploys its proprietary sportsbook on BetMGM Brazil, control is the experiment
Brazil is the first newly regulated market where MGM is testing whether platform control, not brand scale, determines sportsbook performance. LeoVegas’ Tiger deployment turns that question into an operating experiment. The launch of LeoVegas Group’s proprietary sportsbook platform, Tiger , on BetMGM Brazil will be framed as a Brazil rollout or a product upgrade. That framing misses the structural shift. This is Tiger’s second live deployment, following its initial rollout in
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