As US regulatory posture softens toward event contracts, Novig moves to separate its consumer brand from a federally supervised exchange model. In a significant strategic pivot toward federal oversight, Novig formally submitted an application to the Commodity Futures Trading Commission (CFTC) in January 2026 to operate a regulated exchange.  The application was filed under a distinct legal entity, Ludlow Exchange LLC  , with Novig listed as the parent holding company. This co