Joshua Gibbs, Co-Founder and CEO of PlayAIO, examines how disconnected KPIs, poor retention and fragmented reporting can distort commercial decisions, and why AI cannot compensate for a lack of business-specific context. Rising customer acquisition figures can conceal a more costly problem: players who leave before operators recover the expense of attracting them. A marketing campaign may appear to be underperforming when the real issue is a failed deposit journey. Both illus