When odds and promos converge, the last moat is comprehension. The operators who compress time‑to‑confidence—not time‑to‑click—will own intent, trust, and margin. If odds and promos are commodities, what—exactly—are you competing on? Here’s the uncomfortable answer: time to confidence. Not time to click. Not time to bet. The operators that turn a visitor’s half‑formed intent into “I know what I’m doing and why” will own the only durable spread left in a market where prices co