Sportradar and Genius Sports have committed. Kambi has held back. Evolution sits outside the question. A primary-source reading of why each posture is rational, and which one wins. What this analysis covers The major listed B2B gambling suppliers have already made commercial decisions on prediction markets, before US regulation is settled. Sportradar and Genius Sports have leaned in. Kambi has identified the opportunity but is holding back, citing licence-risk exposure. Evolu

Vendors are being disqualified not for product gaps, but for regulatory exposure that threatens operator licence portfolios. The shift is silent, structural, and accelerating. For twenty years, the gambling industry's strategic question was "Where should we go next?" For the first time, the industry's strategic question is now "Where can we stay?" That shift has arrived suddenly, forcefully, and irreversibly — and it fundamentally alters what operators demand from suppliers.