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The Number That Isn't Yours
Three US gambling figures, $3 billion, $32 billion and $63 billion, were published at different times for different purposes. The US commercial sports betting and iGaming market grew sharply over that period, but growth is only part of the explanation. For suppliers, the commercial question is how to bridge operator market size to the revenue pool their product can actually address. Playtech's investor site puts the US total addressable market at $32 billion across iGaming,
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