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  • Writer's pictureGaming Eminence

Strive Gaming Welcomes Ian Smith as Chief Technology Officer

New Addition Expected to Enhance Customer Experience with Extensive Expertise

Strive Gaming, a premier gaming platform provider in North America, has appointed Ian Smith as its new Chief Technology Officer (CTO). Smith, who brings over twenty years of experience in the gaming industry, is poised to elevate Strive's management team with his expertise and fresh perspective.

Throughout his career, Smith has held prominent leadership roles at well-known companies like William Hill, Rank Group, Flutter Entertainment, and Game Play Network. His contributions to these organisations have been significant, particularly in the areas of technical development and growth. Smith is recognised for driving innovation and scalability in complex environments, making him a valuable asset to Strive Gaming.


In a LinkedIn post announcing his new role, Smith expressed gratitude to his former colleagues at Game Play Network. He reflected on their shared successes and the pride he felt in contributing to innovative, industry-defining products. Despite the bittersweet nature of his departure, Smith conveyed his excitement for the new challenges ahead.

"The time has come for a leap of faith into the next chapter. While I am excited for new challenges, announcing my departure from Game Play Network and b spot is still bittersweet." - Ian Smith, Chief Technology Officer at Strive Gaming

Smith's extensive experience in driving innovation and managing scalability is particularly valuable to tribal and commercial casinos aiming to integrate land-based and digital experiences. His expertise is expected to be instrumental as Strive Gaming seeks to form new partnerships and expand its presence across the United States.


Strengthening North American Presence

With a comprehensive background in both Class III and Class II gaming and a thorough understanding of US regulatory and technical complexities, Smith offers a unique perspective to Strive Gaming. Known for his hands-on approach to technical leadership, he is committed to advancing innovation and excellence in his new role.


Smith’s appointment highlights Strive Gaming's dedication to growth and the delivery of state-of-the-art solutions to its clients. Max Meltzer, CEO of Strive Gaming, praised Smith's blend of experience and humility, emphasizing his exceptional skills and track record of success.

"Ian has rare characteristics; exceptional hands-on skill, experience, and yet a sense of calm, humility, and above all, a desire to help talent around him flourish." - Max Meltzer, CEO of Strive Gaming

Bringing in such a distinguished professional aligns with Strive Gaming’s strategic focus on expanding in the US market. Following a recent successful investment round, the company aims to solidify its position in North America, especially within emerging tribal markets. Smith’s leadership and regional experience are expected to replicate his previous successes and drive sustained growth for Strive Gaming.

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