Superbet Appoints Josephine Hus as Chief Transformation Officer Amid Strategic Leadership Overhaul

In a strategic leadership shakeup, Eastern Europe’s gambling juggernaut enlists a private equity change agent to spearhead product innovation and international scale.

The Bucharest-based betting and gaming powerhouse has named Josephine Hus as its new Chief Transformation Officer (CTO), a role freshly carved into its leadership blueprint. For observers tracking Superbet’s global expansion ambitions — and the evolving playbook of Eastern European gaming conglomerates — this signals more than an executive hire. It’s a calculated pivot.

From Private Equity to Public Play

Hus arrives with weighty credentials. As former Head of Transformation at Permira, one of Europe’s leading private equity firms, she’s orchestrated multi-year overhauls across consumer, tech, and services sectors. Her portfolio boasts everything from digitisation initiatives to aggressive market-entry strategies. That pedigree now enters the gambling sector’s orbit.

“Excited to join Sacha Dragic and the Superbet Executive Team as Chief Transformation Officer, shaping the next phase of global growth and product-led innovation,” Hus wrote on LinkedIn, in a post that drew nods from across the European venture and gaming communities.

She joins a leadership team already in flux. In September 2024, Superbet founder Sacha Dragic returned as co-CEO, pairing up with former AOL executive Jimmy Maymann. The dual-CEO structure, rare in gaming, underscores a transitional period. Dragic brings legacy vision. Maymann, digital clout. Hus? She’s the pivot between the two.

Why Create a CTO Role Now?

Superbet has been on a tear — not just in its native Romania, but across Poland, Serbia, Belgium, and the UK. But scaling a regional leader into a global brand is a different beast.

The CTO role is designed not for tech, but for operational reinvention. Hus will lead a newly formed Transformation Office, tasked with syncing product innovation, culture change, and internationalisation. Think less code, more cross-functional alignment. Less "move fast," more "scale right."

Industry insiders liken the move to Flutter’s operational overhaul post-FanDuel acquisition or Entain’s internal tech migration — but this is Superbet’s proprietary playbook.

The Broader Executive Shake-Up

Hus’s appointment is part of a broader leadership reshuffle that reads like a who’s-who of operational firepower:

• Stephen Parry, ex-William Hill, steps in as Chief Operations Officer

• Andrei Dușu, previously Chief Commercial Officer, now becomes Chief Business Development Officer

• Glyn Hughes, ex-Ladbrokes Coral, joins as Chief Financial Officer

  
  

Each of these moves reflects a deliberate orientation toward institutional rigor — the kind private equity shops love, but consumer-first gaming platforms often lack.

What This Means for the Sector

In Hus, Superbet isn’t just hiring a transformation lead — it’s importing the private equity mindset directly into gaming operations. That means KPIs. OKRs. Brutal prioritisation. And likely, a more streamlined, margin-conscious push into new territories.

Expect product-led innovation to take center stage. Superbet is known for its hybrid retail-digital model, but frictionless omnichannel betting remains an elusive goal. With Hus onboard, the company will likely accelerate internal tooling, customer lifecycle automation, and data-fueled personalisation — all while preparing for new markets (LatAm and Africa are rumoured targets).

A Word of Caution

Transformation isn’t just a title. In the gambling industry — often riddled with legacy tech, regulatory fatigue, and cultural silos — it's a blood sport. Success will hinge on Hus’s ability to win internal buy-in and avoid the pitfalls of “PE consultancy speak” in a culture that still reveres founder DNA.

If she succeeds, Superbet could become Eastern Europe’s first true global gaming titan. If not, it may just become another case study in over-ambition.

Superbet’s appointment of Josephine Hus as CTO marks a pivotal inflection point — not just for the company, but for what transformation leadership means in global gaming.