Live casino has spent the last three years converging. Game shows now share a common visual grammar, multiplier mechanics have become table stakes, and the commercial question for suppliers and operators alike is no longer how to launch more titles but which ones earn sustained lobby positioning. Edvardas Sadovskis, CPO at ICONIC21, sits on the supplier side of that conversation. The studio's bespoke-led model, building dedicated games and studios for individual operators, ru