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  • Writer's pictureKevin Jones

Building the Next Generation of AI-Powered Games with XGENIA

Gaming Eminence spoke with Mark Flores Martin, CEO of XGENIA, during our conversation Mark unpacks the sophisticated AI architecture his company leverages to push the boundaries of performance and scalability. He discusses XGENIA's stringent data privacy and security measures that safeguard player information, setting a high industry standard. Mark also explores how their AI-driven customisation enhances gaming experiences, fostering deeper player engagement and retention. Moreover, he tackles the complex regulatory landscape of the iGaming industry, outlining XGENIA's proactive strategies for compliance.

Gaming Eminence: Mark, can you discuss the architecture of the AI models XGENIA uses? How have you optimised these models for both performance and scalability in real-time gaming environments?


MFM) "Of course. While I can't delve into every detail due to proprietary constraints, I can share some key insights. Our AI models are built on an open-source architecture, which we've significantly enhanced using specialised training methods tailored for the gambling industry.


We focus heavily on team dynamics among our AI agents and within the XGENIA platform to ensure superior decision-making during both game development and execution. To optimise performance and scalability, we use techniques like model pruning, which gets rid of unnecessary data, and quantisation, which reduces model weights. These methods ensure our AI models run efficiently and can scale smoothly in real-time gaming environments.


Additionally, we integrate advanced machine learning techniques that allow our models to continually refine and adapt based on real-time data. This keeps them robust and responsive under various conditions, maintaining peak performance and scalability."


Gaming Eminence: With XGENIA leveraging extensive player data for analytics, what specific measures have you implemented to ensure data privacy and security? How do these measures integrate with your AI systems?


MFM) "At XGENIA, data privacy and security are top priorities. We have a solid framework in place to protect player data at every stage. This includes using anonymized data and encrypted batch processing, both when data is stored and during transmission, to prevent unauthorised access. This setup allows our AI systems to learn from player behaviour without compromising individual privacy.


Moreover, our data handling and processing adhere to strict data protection regulations, integrating privacy and security deeply within our AI systems. Our AI models come with built-in monitoring and alerting mechanisms to detect any anomalies or potential breaches, providing an additional security layer. This also helps our AI identify early signs of problematic gambling behaviour and guide players to appropriate resources."


Gaming Eminence: Could you elaborate on how XGENIA’s AI technology enables game customisation for operators? What level of game variability and personalisation is possible, and how does this influence player engagement?


MFM) "Our AI technology is designed to offer highly versatile and customisable gaming experiences. By analysing elements like game mechanics, sound, visuals, and overall player experience, our AI can create games that are as customisable as regulations allow.


The variability we offer lets operators generate, tweak, and customise games extensively, ensuring a steady stream of new and unique experiences for players. This constant innovation not only keeps players engaged longer but also helps operators stand out in a crowded market.


Furthermore, our AI can adapt games based on player feedback and data insights, offering a highly personalised experience that matches individual preferences. This level of personalization significantly boosts player satisfaction and loyalty, ultimately driving greater engagement and retention."


Gaming Eminence: How does XGENIA incorporate operator and player feedback into the iterative development of your AI models? Could you provide an example of how this feedback has shaped a recent game feature or improvement?


MFM) "It's still early days, but we've already made several improvements based on initial feedback. For example, we've simplified the AI game generation UI and addressed specific, complex needs, like accommodating heavily fragmented legislation in the US.


One frequent request was the ability to generate a game based on a source image or material — a feature we've recently implemented. We've established a continuous feedback loop where operators and players can submit their suggestions and concerns. Our development team reviews and prioritises these inputs, ensuring our AI models evolve in line with user needs and industry trends.


This collaborative approach leads to more intuitive and engaging game features, enhancing the overall gaming experience."


Gaming Eminence: Considering the stringent regulatory environment of the iGaming industry, what challenges has XGENIA faced in deploying AI solutions that comply with various international gambling laws? How do you navigate these complexities during game development?


MFM) "The regulatory landscape in the iGaming industry presents several challenges, particularly around customisation capabilities. To ensure compliance, we've developed creative solutions, such as using AI agents trained on legal regulations. These "AI lawyers" validate the work of our other AI models, ensuring full compliance with all applicable laws.


This innovative approach allows us to navigate regulatory complexities effectively while delivering cutting-edge gaming solutions efficiently. We also have a dedicated compliance team that works closely with regulatory bodies to stay updated on legal changes. This proactive strategy ensures our AI systems are always aligned with the latest requirements, helping us anticipate and mitigate potential compliance issues before they arise."


About our contributor

Mark Flores Martin is a technology entrepreneur with a strong background in AI and cybersecurity. Starting his career as an ethical hacker for clients including the American government and Disney, he transitioned to AI, developing advanced Large Language Models (LLMs). At 25, he sold his first mobile game and founded AI-driven companies that now innovate the gambling industry. Mark is known for leveraging open-source tools to enhance user experiences, with a passion for exploring emerging technologies on platforms like Github and Product Hunt. His work exemplifies a commitment to advancing technology and security.

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